QRCG Rebrand
Branding the leading generator.
QR Code Generator is by far the most widely used QR Code generator in the market. It dominates SEO. But it had a brand recognition problem. Having the name of the tool as a brand name was making it difficult for people to know what tool they were using. So to change this, we rebranded to QRCG. An ownable term that kept the simplicity of the tool intact.
When we started working on the visual identity, we kept coming back to the same question: what is this brand, really? And the answer was right in front of us. The QR code itself, those small precise squares and patterns, became the inspiration for the new mark. We pulled shapes and structural logic directly from the codes the product generates. The geometry was already there. We just had to see it.
